Two little-known laws you must know

Few people have heard of the Law of Success. That's one reason why so few succeed, especially in small businesses, home-based businesses and Internet marketing businesses. But even fewer have heard of the Law of Failure — which explains why 90% or more obey it by default.

Each of these unchangeable laws contains the promise of its own fulfilment...

• Obey the Law of Success and you WILL succeed.
• Obey the Law of Failure and you WILL fail.

The astonishing thing is that so many people obey the Law of Failure and expect to succeed! (I'm serious. It happens all the time. And it's a safe bet that YOU do it, too, without even realizing!)

Why does it happen?

Simple ignorance, once again. How can you obey a law if you don't know it exists? And, since these two laws oppose each other, if you're not obeying one, you MUST be obeying the other. Since one law requires knowledge and the other doesn't, guess which one most people obey without realising it?

It's that simple. After you've read this material, this reality should become crystal clear to you.
 
The Law of Success
 
The Law of Success is brutally straightforward. You can't change it and you can't break it. All you'll succeed in doing, if you try, is to break yourself against it. Here it is...

"Do ONLY the right things for ONLY the right reasons."

Can it really be that plain and simple and still be real?

Absolutely. Think it through carefully. If you do ONLY the right things for ONLY the right reasons, you can't make a mistake. So you can't fail. You MUST succeed!

But if it's that simple, why do 90% or more still fail?

Equally simple... they don't know the right things to do, or they don't know the right reasons for doing them. And you either KNOW them or you don't.

Guessing won't work.

At best, you have only a 50:50 chance of being right if there are only TWO choices available to you. There almost never are. If you think there are only two, you're probably not seeing all the other choices hiding in that forest you can't see because of all those trees. And every additional choice slashes your chances of being right!

We call this the "Reverse Russian Roulette" approach to decision making... management by chance. (Russian Roulette is the lethal game where you put a gun to your temple, with only one of the six chambers loaded, and pull the trigger. If you get lucky, you live to play again, until your luck runs out. In this suicidal version of the game, only one chamber of the gun is empty!)

Playing safe and doing what everyone else does won't work either.

There's NO "safety in numbers" when it comes to obeying the Law of Success. 90% FAIL, remember? So doing what everyone else does is nothing but a surefire recipe for FAILURE!

They're all obeying the Law of Failure by default. (We call this the "Lemming" approach to decision-making. Management by imitation.)

Who are they all following over that cliff? In most cases, someone who took a guess!
 
The Law of Failure
 
The Law of Failure is three time bigger than the Law of Success. By that standard alone, it stands to reason that you have a three times greater chance of obeying it through ignorance. It says...

"Do the right things for the wrong reasons."
"Do the wrong things for the right reasons."
"Do the wrong things for the wrong reasons."

Can you see the problems here?

Doing the wrong things for the right reasons is the Win-Lose*, Macchiavellian notion that "the end justifies the means". Anything goes. All's fair in love and wartc. Dumb (as Macchiavelli discovered to his lasting regret).

Doing the right things for the wrong reasons is the Lose-Win* absurdity that "the means justify the end". Huh? Explain that to me again? Dumber!

And doing the wrong things for the wrong reasons is just plain suicidal. It's Lose-Lose*, terminal stupidity. It's a death wish for your business that WILL come true!

(* See The Winning Perspective for a revealing — surprising! — explanation. Close the new window to return here.)

Your chances of obeying the Law of Failure by default are not just three times greater than obeying the Law of Success. They're actually 3² – or 3 x 3.

That's NINE times greater, or 9:1. Or 90% to 10%.

Hmmm... only 10% succeed while 90% fail. Those are the historical facts... in small business, in share trading and in residential property investing.

See any connections in all of this?

The Law of FAILURE is actually the DEFAULT setting for all human beings, from birth!
 
On the next page I'll explain another important set of connections that form the foundation of success in all of life — not just in business and marketing.