The little-known Principle of Keys

Until you understand this principle, you'll be unable to recognise or make sense of the Keys to Success themselves. It's a principle that very few people have heard of, let alone understand – and that ignorance costs them dearly, in every aspect of their lives.

The Principle of Keys "Success is a process, and at every stage of every process there are invisible barriers that block our access to the next stage. Until we can... identify each unseen barrier, identify and obtain the key that will unlock that barrier, and identify and master the action that will turn that key, that's where we'll stay... running on the spot, spinning our wheels, treading water, chasing our tails, going round in circles, banging our heads against brick walls or glass ceilings and all the other sayings we commonly use to describe this frustrating, all-too-familiar pattern."

There are some important points to note about this principle...

• The barriers to each stage are invisible.
  We can't see them. They're not self-evident or self-explanatory. Like the Law of Success itself, we either know them or we don't.
  
  
• There's a different key required to open each different barrier.
  And, like the barriers themselves, the keys are invisible. We either know what they are or we don't.
  
  
• There's a different action required to turn each key.
  Once again, we either know it or we don't. There's no point guessing or doing what everyone else does. Everyone else is running on the spot, treading water, going round in circles, banging their heads against brick walls or glass ceilings.
  
  
• This situation is so familiar that we have lots of sayings to describe it.
  We don't even recognise the unseen barriers, let alone the keys or the actions that turn them. (Almost nobody has heard of this Principle, remember? Had you ever heard of it before now?)

So if we want to properly evaluate a business opportunity marketing opportunity or a process of any kind, we need to know what to look for. We need to know the barriers we encounter, the keys that will unlock them and the actions that will turn those keys.

If we can do all that, then we should stand a reasonable chance of being able to reach a reliable conclusion about it.